Privacy Policy

Vida Verified Last updated: July 13, 2026

1. Introduction

Vida Verified is a product of Medavida, Inc. ("Vida Verified," "Medavida," "we," "us," or "our"), a Delaware corporation headquartered in Atlanta, Georgia. Vida Verified provides identity, professional credential, and healthcare provider verification services (the "Services").

This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you access or use our websites, applications, platforms, and Services.

By using our Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

We may collect information that you provide directly to us, including:

Account information, such as your name, email address, telephone number, login credentials, and professional affiliation
Identity verification information, such as a government-issued identification document, date of birth, photograph or selfie, and proof of address
Professional and credentialing information, such as your National Provider Identifier, professional license information, Drug Enforcement Administration registration information, education, certifications, specialties, practice affiliations, and professional history
Practice and organizational information, including information about medical directors, prescribers, authorized users, ownership, and business relationships
Payment and billing information, which is processed by third-party payment processors; we do not store complete payment card numbers
Communications you send to us, including support requests, feedback, survey responses, and other correspondence

2.2 Information Collected Automatically

When you access or use our Services, we may automatically collect:

Device and log information, such as your IP address, browser type, operating system, device identifiers, and access times
Usage information, such as pages viewed, features used, actions taken, timestamps, referring URLs, and interactions with the Services
Information collected through cookies and similar tracking technologies, as described in Section 8

2.3 Information From Third Parties

We may receive information from third parties, including:

Government agencies, licensing boards, credentialing databases, public records, sanctions lists, and other authoritative data sources
Identity verification, fraud prevention, compliance, and data service providers
Healthcare practices, pharmacies, employers, institutions, business partners, or other requesting parties that initiate or support a verification
Payment processors and other service providers that support our operations

3. How We Use Your Information

We may use the information we collect to:

Perform identity, professional license, credential, and eligibility verification
Monitor professional credentials and identify changes, expirations, suspensions, restrictions, or other relevant status updates
Create, administer, and secure user accounts
Provide verification results, status information, alerts, badges, or related Services
Evaluate provider, practice, transactional, compliance, and fraud risk
Detect, investigate, prevent, and respond to fraud, abuse, unauthorized activity, and security incidents
Comply with legal, contractual, regulatory, and payment network obligations, including applicable know-your-customer, anti-money-laundering, sanctions-screening, and underwriting requirements
Process payments and administer subscriptions
Maintain, analyze, improve, and personalize our Services
Communicate with you about your account, credential status, billing, service updates, support requests, and administrative matters
Send marketing communications where permitted by law or where you have provided consent
Establish, exercise, or defend legal claims and enforce our agreements

4. Legal Basis for Processing for EEA and UK Users

Where applicable data protection law requires us to identify a legal basis for processing personal information, we may rely on:

Contractual necessity: To provide Services that you or an organization acting on your behalf requested
Legal obligation: To comply with applicable legal and regulatory requirements
Legitimate interests: To operate, protect, improve, and secure our Services; prevent fraud; verify credentials; and support our business operations
Consent: For optional marketing communications, cookies, or specific data uses where consent is required

Where we rely on legitimate interests, we consider whether our interests are outweighed by the rights and interests of the affected individual.

5. How We Share Your Information

We do not sell personal information for monetary compensation.

We may disclose information to:

Verification partners, licensing boards, databases, public-record providers, and other data sources as necessary to complete or monitor a verification
Service providers that perform services on our behalf, including hosting, infrastructure, analytics, communications, customer support, security, identity verification, compliance, and payment processing
A healthcare practice, pharmacy, employer, institution, business partner, or other requesting party when a verification is initiated by or for that party
Payment processors, sponsor banks, acquiring partners, payment networks, compliance providers, and other financial-services partners where necessary to support underwriting, payment processing, risk management, or regulatory compliance
Professional advisers, including attorneys, accountants, auditors, consultants, and insurers
Government authorities, regulators, courts, licensing boards, and law enforcement when required by law, legal process, or regulatory obligation
Other parties when reasonably necessary to protect the rights, property, safety, security, or integrity of Medavida, our users, our partners, or the public
A successor or potential successor in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction

Service providers that process information on our behalf are required to use it only for authorized purposes and to maintain appropriate confidentiality and data-protection safeguards.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide and administer the Services, maintain verification and credential-monitoring records, comply with legal and regulatory requirements, resolve disputes, prevent fraud, enforce our agreements, and protect our legitimate business interests.

Retention periods may vary depending on the type of information, the nature of the relationship, applicable contractual requirements, and legal or regulatory obligations. When information is no longer required, we may delete, anonymize, or securely isolate it in accordance with our retention procedures.

7. Your Rights and Choices

Depending on your location and subject to applicable exceptions, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate or incomplete personal information
Request deletion of certain personal information
Object to or request restriction of certain processing
Withdraw consent where processing is based on consent
Request a portable copy of certain personal information
Opt out of certain marketing communications
Appeal a decision concerning a privacy request, where applicable
Lodge a complaint with an applicable supervisory or regulatory authority

To exercise a privacy right, contact us at privacy@medavida.com. We may request information necessary to verify your identity and authority before fulfilling a request.

You may unsubscribe from marketing emails by using the unsubscribe link included in the communication. You may continue to receive transactional, security, credential-status, or other nonmarketing communications.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and secure our Services, remember user preferences, understand how the Services are used, and improve functionality and performance.

You may manage certain cookie preferences through your browser settings or through a cookie-management tool made available on our website. Disabling cookies may affect the availability or operation of certain features.

Additional information is available through the Cookie Policy published on the Vida Verified website.

9. Data Security

We use administrative, technical, organizational, and physical safeguards designed to protect personal information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, encryption, monitoring, authentication measures, vendor-management procedures, incident-response processes, and employee confidentiality requirements.

Additional information about our security practices may be provided through the Security page on the Vida Verified or Medavida website. No security measure or information system is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

We and our service providers may process personal information in countries other than the country in which it was collected. Those countries may have data-protection laws that differ from the laws of your jurisdiction.

Where required, we use appropriate safeguards for international transfers, which may include standard contractual clauses, contractual protections, adequacy decisions, or other legally recognized transfer mechanisms.

11. Children's Privacy

Our Services are intended for healthcare professionals, healthcare organizations, and other adult users. They are not directed to individuals under 18 years of age.

We do not knowingly collect personal information directly from children. If we learn that we have collected personal information from a child in a manner not permitted by law, we will take reasonable steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Services, practices, technology, or legal obligations.

When we update the Privacy Policy, we will publish the revised version and update the "Last updated" date. Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect.

13. Contact Us

Questions, concerns, or requests regarding this Privacy Policy or our privacy practices may be directed to:

Medavida, Inc. Vida Verified Privacy Team Atlanta, Georgia, United States Email: privacy@medavida.com Website: www.vidaverified.com